What You’ll Learn

By the end of this guide, you’ll be able to:

• Create product catalogs
• Select and organize products
• Customize catalog appearance
• Share catalogs with customers
• Track catalog performance

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What is a Catalog?

A Catalog is a curated collection of products you can share with customers. Unlike your full inventory, catalogs show only selected items in a beautiful, easy-to-browse format.

Use catalogs for:

• 🛍️ Customer browsing — Share specific product lines
• 📱 WhatsApp selling — Send product collections
• 🎁 Seasonal collections — Holiday specials, new arrivals
• 💼 B2B pricing — Wholesale catalogs
• 🎨 Themed groupings — “Summer Essentials”, “Best Sellers”

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Creating a Catalog

Step 1: Access Catalog Feature

1. Tap “Catalog” from main menu
2. View existing catalogs
3. Tap ”+ Create Catalog”

Step 2: Catalog Details

Enter basic information:

Field	Description	Example
Catalog Name	What customers see	”Summer Collection 2024”
Description	Optional details	”Fresh arrivals for the season”
Cover Image	Visual header	Your best product photo

Step 3: Select Products

Choose products to include:

1. Browse your product list
2. Tap to select products
3. Select multiple items
4. Use search to find specific products
5. Filter by category

Selection tips:

• ✅ Include 5-50 products for best experience
• ✅ Choose high-quality product images
• ✅ Feature your best sellers
• ✅ Mix price points
• ❌ Avoid out-of-stock items

Step 4: Arrange Products

Set display order:

1. Long press product
2. Drag to reorder
3. Release to place

Arrangement strategies:

• Featured first — Best sellers at top
• Price ascending — Budget to premium
• Category groups — Similar items together
• Newest first — Latest arrivals prominent

Step 5: Set Catalog Options

Configure display:

Option	Description
Show prices	Display product prices
Show stock	Show “In Stock” / “Out of Stock”
Allow ordering	Customers can request items
Expiration date	Catalog auto-expires

Step 6: Save and Publish

1. Review catalog preview
2. Tap “Save”
3. Catalog is now live
4. Shareable link generated

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Customizing Your Catalog

Branding Options

Make it yours:

• Business logo — Displayed at top
• Brand colors — Accent colors (if supported)
• Cover image — Hero banner
• Welcome message — Personalized greeting

Product Display

Show what matters:

Element	When to Show
Product name	Always
Price	Unless custom pricing needed
Description	For complex products
Stock status	If inventory fluctuates
SKU	For B2B catalogs

Catalog Themes

Preset styles:

• Grid — Compact, many products
• List — Detailed, fewer products
• Carousel — Featured items
• Minimal — Clean, image-focused

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Sharing Your Catalog

Method 1: Share Link

Copy and share:

1. Open catalog
2. Tap “Share”
3. Copy link
4. Share via:
   • WhatsApp
   • Email
   • Social media
   • SMS

Link format:

https://kelola.co/catalog/[business-name]/[catalog-id]

Method 2: WhatsApp Direct

Send to contacts:

1. Tap “Share to WhatsApp”
2. Select contact or group
3. Pre-formatted message sends with:
   • Catalog preview
   • Link
   • Your message

Method 3: QR Code

For physical locations:

1. Tap “Generate QR Code”
2. Display code in store
3. Customers scan to view
4. Works for:
   • Table tents
   • Posters
   • Business cards
   • Packaging

Method 4: Embed (Web)

For your website:

1. On web dashboard
2. Go to Catalog → Share
3. Copy embed code
4. Paste into website HTML

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Managing Catalogs

Edit Catalog

Update existing:

1. Go to Catalog section
2. Find catalog in list
3. Tap “Edit”
4. Modify:
   • Add/remove products
   • Change order
   • Update description
   • Toggle options
5. Save changes

Note: Changes reflect immediately for anyone viewing.

Duplicate Catalog

Create similar catalog:

1. Find existing catalog
2. Tap three dots menu
3. Select “Duplicate”
4. Rename
5. Modify as needed
6. Save as new

Use cases:

• Seasonal versions
• Customer-specific pricing
• Testing different selections

Archive/Delete

Remove old catalogs:

1. Open catalog
2. Tap “Archive” or “Delete”
3. Confirm

Difference:

• Archive — Hidden but preserved
• Delete — Permanently removed

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Catalog Analytics

Viewing Performance

Track catalog success:

1. Open catalog
2. Tap “Analytics”
3. View metrics:

Metric	What It Shows
Views	How many times opened
Unique visitors	Individual people
Products viewed	Most popular items
Shares	How often forwarded
Inquiries	Customer questions

Interpreting Data

High views, low engagement?

• Products might not match audience
• Prices might be too high
• Need better product photos

High engagement, low sales?

• Ordering process unclear
• Stock availability issue
• Pricing concern

Using Insights

Improve catalogs:

• Feature popular products
• Remove ignored items
• Test different arrangements
• Update based on season

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Advanced Catalog Features

Customer-Specific Catalogs

Personalized selections:

1. Create catalog
2. Add note: “For [Customer name]”
3. Select products they prefer
4. Share directly

Time-Limited Catalogs

Flash sales, promotions:

1. Set expiration date
2. Catalog auto-hides after
3. Create urgency
4. Track performance

Multi-Currency Catalogs

For international customers:

• Display in customer’s currency
• Automatic conversion
• Local pricing display

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Best Practices

Catalog Creation

✅ Keep focused

• 10-30 products ideal
• Clear theme
• Consistent quality

✅ Update regularly

• Remove out-of-stock items
• Add new arrivals
• Refresh seasonally

✅ Quality images

• Clear photos
• Consistent style
• Good lighting

Sharing Strategy

✅ Right audience

• Don’t spam everyone
• Target interested customers
• Segment by preference

✅ Good timing

• Morning for business
• Evening for consumers
• Before weekends

✅ Personal touch

• Add personal message
• Explain relevance
• Answer questions promptly

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Troubleshooting

”Catalog not showing”

Check:

• Published (not draft)
• Not expired
• Correct link
• Business account active

”Products missing from catalog”

Check:

• Product not archived
• Product in stock (if required)
• Correct product selected

”Can’t share catalog”

Check:

• Internet connection
• WhatsApp installed (if using)
• Permissions enabled

”Analytics not updating”

Note: Analytics update periodically, not real-time. Check again in a few hours.

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FAQ

Q: How many catalogs can I create? A: Depends on plan. Free: 3 catalogs, Premium: Unlimited.

Q: Can customers buy directly from catalog? A: Currently catalogs are for browsing. Customers contact you to order. E-commerce integration coming.

Q: Can I password-protect a catalog? A: Not currently. Links are semi-private (hard to guess). For sensitive pricing, share selectively.

Q: Do catalogs update when I change product prices? A: Yes! Catalogs reflect current product data automatically.

Q: Can I see who viewed my catalog? A: Anonymous view data only. No individual tracking for privacy.

Q: Can customers save or download catalogs? A: They can bookmark the link. No built-in download feature.