Understanding Business Reports
Complete guide to Kelola's reporting system. Learn about financial reports, stock reports, customer analytics, and how to interpret data for better business decisions.
On This Page
- What You’ll Learn
- Reports Overview
- Accessing Reports
- Navigation
- Common Report Controls
- Financial Reports
- Financial Summary Report
- Sales by Product Report
- Sales Trends
- Stock Reports
- Stock Movement Report
- Low Stock Alert
- Stock Valuation
- Customer Reports
- Customer List Report
- Top Customers Report
- Customer Purchase History
- Receivables Report
- Outstanding Balances
- Payment Status Tracking
- Expense Reports
- Expense Summary
- Expense Trends
- Holistic Report
- Using Reports for Decision Making
- Daily Operations
- Weekly Planning
- Monthly Strategy
- Quarterly Business Review
- Exporting and Sharing Reports
- Export Formats
- Sharing Options
- Best Practices
- For Accuracy
- For Insights
- Troubleshooting
- ”Report data doesn’t match”
- ”Can’t export report”
- ”Report loading slowly”
- ”Missing transactions”
- FAQ
What You’ll Learn
By the end of this guide, you’ll be able to:
- Navigate all report types in Kelola
- Understand financial performance metrics
- Analyze stock movements and trends
- Generate customer insights
- Export and share reports
Reports Overview
Kelola provides comprehensive reporting to help you understand your business performance. Reports are organized into categories:
| Report Category | Purpose | Key Metrics |
|---|---|---|
| Financial | Track revenue, profit, expenses | Sales, profit margin, trends |
| Stock | Monitor inventory levels | Stock movements, low stock alerts |
| Customers | Analyze customer behavior | Purchase history, top customers |
| Receivables | Track unpaid balances | Outstanding debts, payment status |
| Holistic | Combine multiple paid businesses | Group sales, profit, purchases, expenses |
Accessing Reports
Navigation
- Go to Home screen
- Tap “View Reports” (Lihat Laporan)
- Select the specific report you want to view:
- Stock Report
- Accounting Report
- Receivables Report
- Customer Report
- Expense Report
- Holistic Report, for eligible multi-business owners
- Set date range and filters
- View or export the report
Note: Some reports require a subscription (Basic, Plus, or Advance plan). Free users have limited access to reports.
Common Report Controls
Date Range Selector:
- Today
- Last 7 days
- This month
- Last month
- Custom range
Export Options:
- PDF - For sharing/printing
- Excel/CSV - For analysis
- View on screen - Quick review
Financial Reports
Financial Summary Report
Your complete business financial overview.
What’s Included:
- Total sales revenue
- Total purchases (stock in)
- Gross profit calculation
- Expense summary
- Net profit
How to Read:
Sales Revenue: $10,000
Purchase Costs: -$6,000
Gross Profit: $4,000
Expenses: -$1,000
Net Profit: $3,000
Time Periods:
- Daily breakdown
- Weekly summary
- Monthly view
- Yearly comparison
Sales by Product Report
Identify your best and worst performing products.
Metrics:
- Units sold
- Revenue per product
- Profit margin
- Compare periods
Use Cases:
- Stock purchasing decisions
- Promotion planning
- Product discontinuation
Sales Trends
Visual charts showing business performance over time.
Chart Types:
- Line graph - Sales over time
- Bar chart - Compare periods
- Pie chart - Category breakdown
Stock Reports
Stock Movement Report
Track all inventory changes.
What’s Tracked:
- Stock in (purchases)
- Stock out (sales)
- Adjustments
- Current levels
Key Insights:
- Fast-moving products
- Slow-moving inventory
- Reorder timing
Low Stock Alert
Prevent stockouts with automatic alerts.
How It Works:
- Set minimum stock levels per product
- Kelola monitors quantities
- Get alerts when stock is low
- Reorder before running out
Setting Alerts:
- Go to Stock Alerts
- Select product
- Set minimum quantity
- Save
Stock Valuation
Know the value of your inventory.
Calculations:
- Quantity on hand × Cost price
- Total inventory value
- Value by category
Customer Reports
Customer List Report
Complete customer database with purchase history.
Information Included:
- Customer name and contact
- Total purchases
- Total amount spent
- Last purchase date
- Outstanding balance
Top Customers Report
Identify your most valuable customers.
Ranked By:
- Total purchase amount
- Number of transactions
- Average order value
Benefits:
- VIP customer recognition
- Targeted promotions
- Loyalty programs
Customer Purchase History
Detailed view of individual customer activity.
View:
- All transactions
- Products purchased
- Payment patterns
- Returns history
Receivables Report
Outstanding Balances
Track who owes you money.
Report Shows:
- Customer name
- Total outstanding amount
- Days overdue
- Last payment date
Payment Status Tracking
Monitor partial payments and credit.
Statuses:
- Paid - Fully paid
- Partial - Part paid, balance due
- Unpaid - Nothing paid yet
- Overdue - Past payment terms
Expense Reports
Expense Summary
Track all business spending.
Categories:
- Rent
- Utilities
- Salaries
- Supplies
- Marketing
- Other
Analysis:
- Total expenses by category
- Trend over time
- Percentage of revenue
Expense Trends
Identify spending patterns.
Questions Answered:
- Are expenses increasing?
- Which category grew most?
- Seasonal variations?
Holistic Report
The Holistic Report combines financial data from multiple paid businesses into one owner view.
Use it when you manage more than one business and want to compare performance without switching business workspaces.
Requirements:
- At least 2 paid businesses
- Same currency across included businesses
- Owner access
What’s Included:
- Combined financial summary
- Breakdown by business
- Period details
- Excel download
Learn more in Holistic Report.
Using Reports for Decision Making
Daily Operations
Morning Routine:
- Check yesterday’s sales
- Review low stock alerts
- Follow up on overdue payments
Weekly Planning
Weekly Review:
- Top selling products
- Customer activity
- Expense tracking
- Stock levels
Monthly Strategy
Monthly Analysis:
- Profit and loss summary
- Compare to previous month
- Identify trends
- Adjust purchasing
Quarterly Business Review
Strategic Decisions:
- Product line evaluation
- Customer retention analysis
- Profitability by category
- Growth opportunities
Exporting and Sharing Reports
Export Formats
PDF:
- Professional format
- Easy to share
- Print-ready
Excel/CSV:
- Data analysis
- Custom calculations
- Import to other systems
Sharing Options
- Email - Send directly from Kelola
- Download - Save to device
- Print - Physical copy
- Cloud storage - Upload to Google Drive, Dropbox
Best Practices
For Accuracy
✅ Regular review
- Check reports weekly
- Verify data matches reality
- Spot discrepancies early
✅ Consistent categorization
- Use same expense categories
- Consistent product categorization
- Accurate customer records
✅ Timely data entry
- Record transactions promptly
- Don’t backlog entries
- Daily reconciliation
For Insights
✅ Compare periods
- Month-over-month
- Year-over-year
- Seasonal comparisons
✅ Set benchmarks
- Target profit margins
- Sales goals
- Stock turnover rates
✅ Act on insights
- Adjust inventory
- Focus on profitable products
- Address customer issues
Troubleshooting
”Report data doesn’t match”
- Check date range is correct
- Verify all transactions are recorded
- Check for pending/sync issues
”Can’t export report”
- Check internet connection
- Try different format
- Contact support if persistent
”Report loading slowly”
- Reduce date range
- Apply filters before loading
- Try during off-peak hours
”Missing transactions”
- Check if transactions are in correct date range
- Verify staff recorded transactions
- Check for deleted transactions
FAQ
Q: How often are reports updated? A: Reports update in real-time as transactions are recorded.
Q: Can I customize report date ranges? A: Yes, most reports allow custom date ranges from any period.
Q: Who can access reports? A: Depends on permissions set by the Owner. Staff can view reports if they have been granted permission to view accounting reports, stock reports, customer reports, or receivables reports.
Q: Can I schedule automated reports? A: Currently, reports are generated on-demand. Scheduled reports may be available in future updates.
Q: How far back does report data go? A: Reports include all historical data since you started using Kelola.
Q: Can I compare multiple locations? A: Yes, eligible owners can use the Holistic Report to compare multiple paid businesses with the same currency. You can also switch between businesses to view each location separately.
Q: What’s the difference between gross and net profit? A: Gross profit = Sales - Cost of goods. Net profit = Gross profit - All expenses.